What is a Career in Branding?


I think Branding is a great Career option. For me understanding Why I want to choose a Career in Branding is phenomenally more important than figuring out How to get into Branding. It had been a while since I was researching about a Career in Branding, when I came across: https://www.lifepage.in/career/20170818-0012/Arts/Advertising/Career-in-Branding/english

Abhik Choudhury's perspective!

Abhik Choudhury is an experienced professional with 9 years & 8 months in Branding. Abhik Choudhury has worked in Branding as CEO in North Star Consultancy. In Abhik Choudhury's own words, this is how Abhik Choudhury got into Branding: "After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy." I wanted to know more about Abhik Choudhury and found this profile: https://www.lifepage.in/page/abhikchoudhury

Career Video on Branding

In a video, Abhik Choudhury has talked about various aspects of a Career in Branding. Abhik Choudhury started by explaining Branding as: "Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme." I watched the full video and I absolutely loved it.


I found the video unique because it talked about Education in terms of things which can be learnt from books, to excel at a Career in Branding and not as a list of Qualifications, which one needs to get into Branding. Abhik Choudhury touches upon these in the Education section of the Video:
  • Marketing
  • Branding
  • Digital Media
  • Consumer Insight
  • Insight Mining
  • Design
90% success in real life depends on Skills. It is crucial to understand these.
Abhik Choudhury then explains why these Skills are essential for a Career in Branding:
  • Observation
  • Strategic Thinking
  • Creativity
  • Versatile
There are great positives of this Career.
Abhik Choudhury believes that the following are some of the Positives of a Career in Branding:
  • New Challenge Everyday
  • Working with Company Heads
  • Networking
  • Growth Opportunities
Challenges are the other side of Positives and this Career is no exception.
And, Abhik Choudhury believes that one needs to prepare for following Challenges of a Career in Branding:
  • Work Life Balance
  • Slow Rise
  • On Your Toes Profession

In the final section of the video Abhik Choudhury talks about How a day goes in a Career in Branding. This video is by far the best video on a Career in Branding, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20170818-0012

Career Counseling 2.0

Having gained so much from a professional perspective on a Career in Branding, I wanted to learn about other Careers on LifePage. You can engage in Career Planning using LifePage. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage has made a science of Career Counseling. Its awareness focussed approach is much more practical and action-oriented rather than absolutely any other Career platform. I suggest you learn more about them on: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:


Information about other Career Options

These articles have similar information about other Career options:



Interesting Career Articles

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Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates: http://www.aka.net.in

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